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Insights
Short, useful, written by the people who run the work. New pieces every fortnight.
Most email programmes have a welcome series and an abandoned cart. The other four flows are where the revenue is. Here's the full architecture.
Open rates are up. Click rates haven't kept pace. Unsubscribes are rising in specific categories. Here's what the data says, and what it means for South African senders.
Both platforms work. The question is which one works for your programme at your current stage. Here's how to choose without being sold to.
The real cost of building an in-house email team is almost always underestimated. Here's a model you can take to a CFO, with all the numbers that agencies quietly leave out.
Apple MPP killed open rates as a measurement primitive in 2021. Three years on, most agencies still report them. Here's what to use instead.
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